Simpson Associates


WWD – New President to Raise Oilily’s Presence

New President to Raise Oilily’s Presence

By David Moin

New York – Oilily, a children’s and women’s wear collection out of the Netherlands with a bohemian chic appeal but a rather
small following, has a new president of its U.S. operations, Paul Lechlinski.

His mission will be to raise the brand’s profile in the States, open additional stores and build up the women’s portion of the
business. In the U.S., Oilily has been operating for 15 years and has 38 stores. However, the brand is not widely known,
though it has an upscale audience, especially for its spirited, high-end, children’s wear.

“With his background in major brands, Paul will be very instrumental in raising awareness
of Oilily,” said Terre Simpson of Simpson Associates, who conducted the search for the new
president. “Oilily offers really imaginative, artistic, one-of-a-kind product, but most people don’t
know the products.”

Go Back to Press Releases

Home | Profile | Assignments | Press | Contact | Clients | Download Company Packet

Phone: (212) 767-0006 | E-Mail: facebook linked in